Marketing Infographic – How To Do Content Marketing

Embedded from Digital Marketing Philippines

Marketing Podcast – Top 10 Reasons Marketing Fails

Listen to this quick fun podcast and see the reasons marketing departments often fail.

Rising Media Launches the Frontier Tech Forum to Drive Business Innovation with Emerging Technologies – 3D Printing, Robotics, and Virtual Reality; To Debut in San Diego on December 14-15, 2016

Rising Media announced the launch of the Frontier Tech Forum, an umbrella brand encompassing the Inside 3D Printing, RoboUniverse, and Virtual Reality Summit global conference and expo series. The Frontier Tech Forum is set to debut in San Diego on December 14-15, 2016.

(San Diego, California – October 18, 2016) – Rising Media announced the launch of the Frontier Tech Forum, a new worldwide event series dedicated to accelerating frontier tech innovation to enhance business success across a variety of sectors.

The Frontier Tech Forum is comprised of three existing global conference series that focus on the next frontier of innovation – Inside 3D Printing, RoboUniverse, and the Virtual Reality Summit.

Launched in 2013, Inside 3D Printing is the largest professional 3D printing and additive manufacturing event worldwide. Inside 3D Printing is hosted in more than 10 countries annually, including Germany, Japan, China, India, the United States, Australia, France, Brazil, South Korea, and more.

RoboUniverse debuted in 2015 as the premier professional robotics conference and tradeshow series dedicated to innovation in service robotics and has hosted events in New York, Seoul, Tokyo, Shanghai, San Diego, Singapore, and Berlin.

Launched in April 2016 in New York City, the Virtual Reality Summit is the newest event in the Frontier Tech Forum portfolio and focuses on leveraging VR/AR technology to enhance branded experiences and creative opportunities in entertainment, marketing & advertising, media, education, healthcare, and more.

“With the launch of the Frontier Tech Forum brand, we're excited to offer innovators across a myriad of industries the opportunity to exchange ideas and establish powerful strategic alliances that will contribute deeply to the future of technology,” said Adam Kahn, Chief Operating Officer, Rising Media.

“By offering attendees the opportunity to seamlessly explore 3D printing, robotics, and virtual reality at one event, we aim to break down barriers and encourage invention and innovation that highlights these industries' synergies. We look forward to seeing what the next frontier of innovation brings,” he continued.

The Frontier Tech Forum launch event in San Diego features two days of conference sessions across five simultaneous tracks; keynotes from Amazon, Samsung, Columbia University, Wohlers Associates, Inc., and more; a robust expo hall; plus a full day of pre-conference workshops on December 13. The event is aimed at facilitating relevant training and industry updates, as well as critical connection building and networking opportunities among innovators, investors, business leaders, practitioners, and more.

The Frontier Tech Forum also features the Frontier Tech Showdown, a pitch competition which brings together early-stage startups in 3D printing, robotics, and virtual reality. The winner of the competition will be awarded a $15,000 Uncapped SAFE courtesy of Asimov Ventures, an early-stage venture capital firm investing in 3D printing and robotics. The competition takes place on December 14 and is sponsored by Asimov Ventures. For more information and to apply to compete in the Frontier Tech Showdown, visit frontiertechshowdown.com.

Rising Media also announced the Frontier Tech Hackathon, a multi-platform hackathon hosted by Paul Cutsinger of Amazon Alexa, which will focus on building voice-enabled technology. If your company is interested in participating in the hackathon alongside Amazon, contact sponsorship@risingmedia.com.

Prices for Frontier Tech Forum San Diego increase on October 28, so register before to save. For more information and to register, visit frontiertechforum.com.

If your company is interested in sponsoring or exhibiting at Frontier Tech Forum San Diego or an upcoming event, please contact sponsorship@risingmedia.com.

About Rising Media

Rising Media is a global events and media producer excelling in Internet and technology-related events and content. Events include Inside 3D Printing, RoboUniverse, Virtual Reality Summit, Inside Fintech, Data Driven Business, Building Business Capability, Predictive Analytics World, Text Analytics World, eMetrics Summit, Conversion Conference, Email Innovations Summit, AllFacebook Marketing Conference, Search Marketing Expo, Affiliate Management Days, Influencer Marketing Days and Web Effectiveness Conference in the USA, Brazil, United Kingdom, Germany, France, Italy, India, China, Korea, Singapore, Australia.

For more information, please visit www.risingmedia.com.

For press inquiries, please contact media@risingmedia.com.

 

3D Printing News About 3D Printed Car Parts

Listen to this quick 3D printing video about how one firm is doing more and more with 3D Printed auto parts

3D Printing Radio – How Do You Handle 3D Printing Investors

Put the investor first? Check out this quick 3D Printing Podcast and listen for yourself

International Business Video – Should You Use Agents To Get Into Global Markets?

Should you use agents in international business? This quick International Business Video can give you some insight.

3D Printing Video – From Idea To 3D Printed Concept In 1 Minute

From idea through modeling to printing and installing, this video gives a glimpse into what's involved in 3d printing our new projector mount.

OpenScad used for modeling, RepetierHost and Cura used for slicing into gcode, Wanhao Dupicator i3 (prusa clone) used for printing. While the whole project didn't take an actual minute, the 3D Printing Video shows how it all fits together.

International Business Article – Is Getting A Distributor Enough In International Business?

Here is a case for distribution:

A U.S.-based software firm was attempting to enter Asian markets. It thought the quickest way to success was to find accomplished distributors who would carry its software. U.S. firms experience an 85 percent failure rate selling to Asia, so this firm wasn't willing to undertake heavy investments there. After spending months finding a Singaporean distributor, the firm thought it had gained a foothold in Asia. All the signs were good: Singapore is a technologically advanced, English-speaking market. While its population is only about 3 million, it can be a springboard to the rest of Asia. This distributor was selected because it had many major accounts, and experience selling them foreign software.

The firm learned the Singaporean legal process mirrored the United States' in terms of due diligence, negotiation and contractual obligations.

A year after this distribution partnership was formed, there were no sales. The U.S. firm thought the distributor was lazy. Additionally, the firm thought that since the distributor wasn't keeping its end of the bargain, its partner was unethical.

To start to understand this quagmire, let's see what the expectations were - and what went wrong.

The reality of a distributor not selling aggressively isn't unique to Singapore. This complaint is commonplace throughout Asia and the rest of the world. It's important to understand what distributors do and what they expect.

Think of a distributor as a convenience store. The store may carry many items, but doesn't seem to vigorously sell or market most of them. The store leaves the marketing up to its suppliers. Thus, Coca-Cola will run promotions in convenience stores more often than the store itself will push the soft drink.

The same is true for distributors. It's best to think of them as aiding in logistics more than marketing. There are exceptions to this rule, but usually distributors are driven by their clients.

Once demand for a firm's product is stimulated, good distributors can work well with qualifying prospects, financing, delivery, merchandising and collection. Generally, they leave the marketing to their vendors. This can often be a huge mistake in International Business.

Distributors often have two main questions when they meet with suppliers:

1) What will you do to stimulate demand (advertising, public relations, direct sales)?

2) What is my cut?

Researching the market, the promotional tools available and answering these questions satisfactorily will give the partnership the right start. In the United States, a software distributor will have a sales force, but the sellers will have a selection of products to offer. In software, we often refer to these parties as VARs (value added resellers).

The VAR will be interested in how its suppliers will aid in sales.

Will they advertise?

Will they attend sales meetings with them?

Will they train its sales force?

Will they supply relevant, professional marketing materials?

Will key executives be available when needed?

Have they built a strong brand, and are they protecting the brand?

Are they providing any marketing dollars or in-kind contributions (such as company vehicles, cell phones, offices and call center services)?

Obviously, a distribution strategy needs to be well thought out. Add a foreign country like Singapore to the mix, and it gets even more complicated.

In examining our example firm's assumptions, it's wrong to suggest the distributor is “lazy” when much of the above criteria aren't met.

“Unethical” is a term that should never be used in international business. Ethics are a suit of clothes, and your ethics don't equal my ethics, which don't equal Singaporean ethics. The distributor may think the U.S. firm is “unethical” in that it expects to immediately enter a new market and displace longstanding vendors.

U.S. firms fail in Asia often because they haven't invested enough. Investment is necessary in, for example, research, market strategy, training of key personnel and distribution support.

Singapore offers several advantages to U.S. firms wishing to lose their innocence in Asia, but in reality, Singapore is very Western. This English-speaking modern market is relatively small, and engages in customs and protocols quite different than those of Japan or even China.

Much of U.S. firms' discussions with the Singaporeans were of a legal nature: minimum sales requirements, margins, product rights, etc. Yet discussions with distributors should be largely focused on client support and marketing. Talking about legal matters was of little help.

While Singapore's technological advantage eases business transactions, it tends to also narrow the United States' technological lead. Singaporean technology works well. The U.S. firm's added value would be greater in a different Asian market.

Last, many firms throughout the world feel that “once distribution is won, the deal is done.” In addition to many of the support techniques, it's vital to develop a personal relationship with any Asian business partner. Frequent visits to the distributor and its key clients are necessary.

A solid Asian distribution strategy should encompass continuous support, both on business and personal fronts.

When was the last time you took your distributor to dinner?

3D Printing Industry Videos – What Do Marketers Need To Know About 3D Printing?

When 3D printing came in, the engineers were the audience. But what about 3D Printing marketing?

Arcam – A New 3D Printing Company In GE's War chest

General Electric Co. announced plans to acquire two suppliers of additive manufacturing equipment, Arcam AB and SLM Solutions Group AG, for $1.4 billion. GE expects Arcam and SLM to bolster its existing material science and additive manufacturing capabilities. This is what GE bought for it's 3D Printing business.

3D Printing Ted Talk – Using AI and 3D Printing Together

What do artificial intelligence and prostheses have in common? The software uses artificial intelligence algorithm to customize 3D printable prostheses and orthoses to fit the individual wearers' needs. It allows creating individual supportive devices based on a 3D scan of the limb and does it in minutes rather than hours.

Janis Jatnieks believes that involving AI and advanced technologies, has a huge potential to help people with special needs. Technology advancements and human creativity will open up new horizons and possibilities for human body. Janis is passionate to push the limits and be in the frontline of adapting these technologies.

Janis Jatnieks is one of the creators of a new artificially intelligent 3D modeling software, which enables mass customization of designs based on a 3D scan.

According the 3D Printing Trade Association: “3D Printing Is 33 years old and still in it's infancy. Watch the technologies converge.

3D Printing And Additive Manufacturing Coming to Berlin In Partnership With The World's Leading Consumer Electronics Show

Inside 3D Printing and RoboUniverse Join with IFA Berlin to Host 3DPrinting@home and Robot@home; September 4-7, 2016

(Berlin, Germany – August 22, 2016) – Rising Media announced its partnership with IFA, the leading trade show for consumer electronics & home appliances to host 3DPrinting@home powered by Inside 3D Printing and Robot@home powered by Innorobo at IFA Berlin on September 4-7, 2016.

The 3DPrinting@home and Robot@home expo takes place within IFA Global Markets, an exhibition which focuses on the B2B2C and retail channels. In addition to consumer and retail 3D printers and robots, other cutting-edge exhibitor groups from around the globe will be on display within IFA Global Markets. IFA attracts over 249,000 visitors, 60% of whom are from the channel.

Confirmed exhibitors include: Formlabs; JER Education Technology Co. Limited.; SemVox; and Trinkle.

Robot@home powered by Innorobo will also feature two days of conference sessions exploring innovation trends in home and retail robotics.

Session topics include:

• Market Data & Major Trends


• From IoT to Robot@home


• Vacuum Cleaner, Lawnmower: What's Next?


• Robotic Assistance in Elderly care: Learnings from the SmartAssist Project


• The New Home Interface


• The Future of Retail – Feedback on Pepper Deployment in Retail Stores


• Service Robotics in Europe: Current Status, Perspectives in the Frame of the H2020 European Program


• State of the Art and Perspective for Robot@home


• Personal & Professional Use


• Startup Pitches and Demos


• Foresight Session with Robotics as General Purpose Technology

Passes to the expo are free and can be reserved here for 3DPrinting@home and here for Robot@home.

To attend conference sessions, register for a 1 Day or 2 Day Conference Pass here. Conference attendees will also have access to the expo. Prices increase on-site so reserve your pass in advance to save.

If your company is interested in sponsoring or exhibiting at 3DPrinting@home or Robot@home in Berlin or an upcoming city, contact sponsorship@risingmedia.com.

About Rising Media

Rising Media is a global events and media producer excelling in Internet and technology-related events and content. Events include Inside 3D Printing, RoboUniverse, Virtual Reality Summit, Data Driven Business, Building Business Capability, Predictive Analytics World, Text Analytics World, eMetrics Summit, Conversion Conference, AllFacebook Marketing Conference, Search Marketing Expo, Affiliate Management Days and Web Effectiveness Conference in the USA, United Kingdom, Germany, France, Dubai, India, China, Korea, Singapore, Australia, Brazil.

For more information, please visit www.risingmedia.com.

For press inquiries, please contact media@risingmedia.com.

International Business Article On Brexit and What It Means For Us?

. In a recent poll, Americans feel (by a 4:1 margin) that the UK's decision to leave the European Union is about anger and dissatisfaction.

The main reasons the UK voted out were: immigration and donation. The UK's immigration is three times higher than the government-set targets. And in the EU, the UK is a donor nation…which means it contributes more to the EU than it receives in hard currency.

But what does all this mean for Americans? There are many international business videos that may offer advice. But how do we start?

Start with personal investing. Stock markets overreact to news like this, and a general feeling of insecurity can abound. Investors are looking for safe places to put their money, and right now, the UK isn't one of those places.

Insecurity in personal finances breeds fear in business deals. Investment bankers have been reporting that deal flow has all but halted. If you are negotiating with a British firm now, you will be delayed or even stopped by the paralysis.

•Pound Down

As the Brexit process plays out, the British Pound will continue to drop against the relative value of the dollar. Hotels. British goods. Even companies. We can use fewer dollars. Thus, if your firm has a healthy appetite for risk, now may be a good time for an acquisition in England.

•British Recession

This is likely. And lets not forget what effect Greece had on all the world markets. Greece has 11.03 million people and the UK has 65 million (6.5 times larger). Imagine the effect a bad recession in the UK would have on world trade, stock markets, travel and interest rates?

•New nationalism

What is happening in the UK could happen elsewhere. Scotland and Wales have already made rumbles about staying with the European Union. Other countries are considering whether or not the EU is in fact a good deal for them.

•End of the British springboard

Many a U.S. firm has expanded internationally by first going to the UK. The thought behind that (right or wrong) was that the countries both speak English which cuts down on communication errors. Additionally, since England was part of the largest single market in the world, firms could gain a foothold there and expand into the continent. With the antagonism that accompanies the Brexit (after all, they are leaving a club) British goods may not be that welcome.

•Advice for US firms

Shore up your deals in the UK with contingency plans. Make sure you have a way out if recession or even fear take over in the negotiations.

Spread your risk. Make sure the the UK isn't your only European ally. Investigate Scandinavia, The Netherlands and other countries.

Deal in dollars. Use the dollar for your base currencies in all deals. Pay the conversion fee but bank on the safer currency.

Remember, its a British decision, not ours. We can take the opportunity try to be politically neutral.

Work with countries on an individualized basis. Even if (e.g.) Sweden stays in the EU, remember that are still Swedish, with their own language, norms and value systems.

World's First 3D Printed Hotel Suite

The world's first 3D-printed hotel suite is located in the Philippines.

Planning a vacation to the Philippines? Consider staying at the Lewis Grand Hotel, where a newly-printed room awaits its first guests. You read that right. The hotel, which is located in Angeles City, Pampanga, has the world's first 3D-printed hotel suite.

READ MORE

 

3D Printing With Concrete

3D Printing Technology Used In Archaeology And Shipwrecks

What Do You Get When You Mix Underwater Shipwrecks And 3D Printing?

“3DP is a great tool for archaeology to understand topography and also in replicating artifacts which can then be used in the classroom to aid or encourage learning,” agrees Michael Petch, co-author of 3D Printing: Rise of the Third Industrial Revolution.

“The most interesting areas of 3DP often span multiple disciplines or open up participation in an activity to a wider group. This can result in useful insights or discoveries from novel approaches.”

READ MORE

 

Public Archaeology Enhanced By Today's Technology

International Business Advice – What Happens When Firms Don't Translate?

Take a look at this international business video and learn in 1 minute what can happen when a firm fails to translate their materiel!

3D Printing Dutch Designed Chair – Fun With 3D Printing Technology!

Dutch designer Lilian van Daal claims 3D-printing can replace traditional upholstery techniques to produce spongy-surfaced furniture in this movie filmed in Eindhoven.

Van Daal is investigating alternative production methods for upholstered furniture, which is usually very resource-intensive to make.Are there other benefits to 3D Printing a chair?

Learn more about 3D Printing!

5 Questions Every Executive Should Be Asking Themselves – Big Data Video

It is the duty of executives to asses the overall health of their companies. This is no easy task. Assessments can become quite complex and overwhelming. Start out simple: Ask yourself these 4 questions to determine what area you should be looking at. Having trouble answering these questions or unsure of your answers?

3d Printed Object You Never Were Aware Of – 3D Printing Fun

Here are 7 things you didn't know were made with a 3D Printer!

80+ Sponsors and Exhibitors Revealed for Seoul's Leading Frontier Technology Event on June 22-24, 2016, Showcasing 3D Printing, Robotics, and Virtual Reality Innovation

Rising Media and 3DR Holdings announced more than 80 sponsors and exhibitors for the co-located Inside 3D Printing, RoboUniverse, and Virtual Reality Summit conference and trade show in Seoul, South Korea, taking place in association with the Korea International Exhibition Center (KINTEX).

(New York, NY – June 1, 2016) – Rising Media, Inc. and 3DR Holdings announced that more than 80 local and international 3D printing, robotics, and virtual reality companies are confirmed to sponsor or exhibit at the upcoming co-located Inside 3D Printing, RoboUniverse, and Virtual Reality Summit conference and trade show, taking place at the Korea International Exhibition Center (KINTEX) on June 22-24, 2016.

Following a successful co-located event in New York in April, this is the first time that all three events will be hosted together in Korea. Now in its third year, Inside 3D Printing Seoul has established itself as the premier professional 3D printing conference and expo in Korea.

RoboUniverse is returning to KINTEX for its second year, whereas this is the first edition of the Virtual Reality Summit in Seoul.

The list of sponsors and exhibitors features local and international technology leaders, including platinum sponsors MakerBot, Unity Technologies, and YS-Thermtech Co., Ltd.; gold sponsors FXGear and MarkAny; and silver sponsor HanilProTech.

“Following successful previous events, we are excited to return to Seoul this year to bring together Inside 3D Printing, RoboUniverse, and the Virtual Reality Summit for the first time in Korea,” said Matthew Finlay, CEO & Founder, Rising Media.

“By combining these events, we aim to offer visitors the opportunity to take part in the next frontier of innovation, exploring technologies that are leading the charge in shaping the way we work, learn, and live,” he continued.

Rising Media and 3DR Holdings also revealed the full program for the events, which features 28 3D printing sessions, 22 robotics sessions, and 18 virtual reality sessions. The program focuses on business applications for 3D printing, robotics, and virtual reality, highlighting practices and uses in manufacturing, medicine, metal, entertainment, marketing & advertising, AI, drones, and more.

Prices for the event increase on-site, so register before to save. For more information and to register, visit inside3dprinting.com/seoul, robouniverse.com/seoul, and virtualrealitysummit.com/seoul.

If your company is interested in sponsoring or exhibiting in Seoul or at an upcoming event, please contact sponsorship@risingmedia.com.

About 3DR Holdings

3DR Holdings, LLC invests in media properties related to 3D Printing, Robotics and Frontiertech.

About Rising Media

Rising Media is a global events and media producer excelling in Internet and technology-related events and content. Events include Inside 3D Printing, RoboUniverse, Virtual Reality Summit, Data Driven Business, Building Business Capability, Predictive Analytics World, Text Analytics World, eMetrics Summit, Conversion Conference, AllFacebook Marketing Conference, Search Marketing Expo, Affiliate Management Days and Web Effectiveness Conference in the USA, United Kingdom, Germany, France, Dubai, India, China, Korea, Singapore, Australia, Brazil.

For more information, please visit www.risingmedia.com.

For press inquiries, please contact media@risingmedia.com.